It’s that wonderful time of year again when we start thinking about Chocolate Week. Launched in collaboration with the Academy of Chocolate, Chocolate Week is all about unadulterated chocolate indulgence and runs from 12th – 18th October this year. We are delighted to be sponsoring it for the fifth year in a row.
One of the joys of Chocolate Week is all the fantastic partners Divine works with up and down the country. Last October, we worked with over 40 businesses including restaurants, shops, hotels, book stores, websites and chocolatiers and arranged all sorts of chocolatey fun; from sampling, events, and competitions to desserts and recipes. Two Michelin-starred chef Michael Caines used Divine chocolate in all his restaurants. The famous Pudding Club in the Cotswolds hosted Divine-themed afternoon teas as well as creating a special menu where Divine chocolate featured in every course! Divine’s resident chocolatier, David Greenwood Haigh, ran chocolate workshops to happy chocolate lovers in a number of London venues. They were such a great hit that we will certainly be doing them again this year!
Last year, five celebrity chefs helped celebrate Divine Chocolate’s tenth anniversary by making chocolate birthday cake recipes just for us! Trust me, they are really delicious, and we had great fun tasting them in the office (it’s all part of the job!) If you have a recipe you’d like to share please email us.
We’re going to make this year’s Chocolate Week the best yet so please let us know if you have any ideas for chocolatey events or any restaurants, hotels or shops who would like to be involved.
And finally, a few chocolate facts! Did you know that
- 90% of the world’s cocoa is grown on small family farms of 12 acres or less (Developments Magazine, DFID)
- Britain really is a nation of chocolate lovers. In Britain we eat an estimated 660,900 tonnes of chocolate a year, an average of 11kg per person per year (about 3 bars a week).
- Chocolate is actually made from a fruit – the cocoa bean. About 40 cocoa beans are contained within a cocoa pod.