Where does Nestle take Fairtrade?

Posted by Sophi:

While the world powers battle it out in Copenhagen over who should commit what to combating climate change, the poorer countries yet again are objecting to being both unequally affected, and unfairly pressed to reduce their carbon footprint.  A subtext to this summit, as with all other world summits these days is – is it Governments or global business with the most power and capability to make real change happen?

In the Fairtrade world, the power of global business to effect change is currently back in the spotlight too, with the announcement that Nestle is to be awarded the license to carry the Fairtrade Mark on its four-finger KitKat  bars.

While everyone welcomes the increase in income promised to smallscale cocoa farmers and sugar farmers, even those who are deeply committed to fairer trade are conflicted over this development – see Rob Greenland’s  blog , but many, such as Michael Niemann and Joe Turner  are concerned about where these global companies will take Fairtrade.  Fairtrade London is hosting a debate about it too.

We see Fairtrade as part of a bigger movement to fundamentally change the way business is done, shifting money and decision-making into the hands of the many, and out of the hands of the few. Activists have worked hard to see that happen, and consumers deserve to see real commitment, and not lip service to fairer trade and better business practice.


One Response to Where does Nestle take Fairtrade?

  1. Mike Brady says:

    This is an edited version of this comment – please follow the links suggested for more.

    Nestlé has commited to buy 1% of its cocoa under the Fairtrade scheme for its 4-bar KitKat. The Fairtrade Premium for this will cost less than £400,000, less than 1% of the £43 million Nestlé is currently spending promoting Nescafé coffee in the UK. It has not only generated global publicity, the UK Minister for Trade and Development used it to brush aside questions on Nestlé’s record in developing countries. See:

    Please see my blogs on this topic with links to supporting documentation:

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