Cadbury sells to Kraft – very different reasons to be sad

Peter Cumming, head of equities at Standard Life, is today quoted as saying “…It is sad that Cadbury is gone, but business is business.” There are lots of people who feel sad – but for very different reasons…

Some are sad that a company with all this British heritage has been ‘lost’ to the Americans. And it’s sad that all that philanthropic heritage was brought out of the archive and dusted off to leverage the deal, and keep those share values going up and up (a brand message strangely at odds with drumming gorillas and dancing eyebrows). Sad for the employees now fearing for their jobs. And the investors are sad the selling price didn’t go higher..

Sad to see a few people getting very very wealthy – having talked movingly about the need to ensure a better deal for very poor cocoa farmers. At the end of the day, sad that despite the heralded move of Cadbury’s Dairy Milk to Fairtrade – nothing has really changed. It’s global business as usual – just as inequitable as it’s always been – with money-making and decision-making in the hands of the very very few.


2 Responses to Cadbury sells to Kraft – very different reasons to be sad

  1. I agree that the hand wringing about Kraft buying a British company does not sound genuine. Global business works that way. My worry is that Kraft will abandon the fairtrade commitment Cadbury made. Kraft has no history of supporting fairtrade.

  2. Alice Guillaume says:

    I think it’s sad that Cadbury was sold to Kraft because, as it says in the blog Kraft is a big American company and they probably care more about making money than doing anything for farmers in poorer countries.

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