Cocktails and stars at the Observer Ethical Awards
Observer Ethical Awards 2010
Sophi and I went along to the Observer Ethical Awards last night at the V&A – not up for an award this time but there to help celebrate world-improving innovation and excellence. The Observer’s Lucy Siegle – Queen of Green – shared the podium (dressed in Sika) with a sharply suited Colin Firth and presided over a cheerful and laid back evening. Amongst the winners was our own Board member Gordon Roddick – who deservedly won this year’s Lifetime Achievement Award. Gordon summed up his life’s work as doing something about the things that “pissed him off” – that was the motivation behind Body Shop, helping set up Divine with his wife Anita – and his latest campaigning initiative 38 Degrees. Other notable winners included two young lads – the Recyclists – who have been helping people in their local community in Fife recycle by delivering their waste to the local recycling centre – on trailers behind their bikes. Hugh Fearnley-Whittingstall was voted Campaigner of the Year, Caroline Lucas, the first Green Party representitive in the House of Commons, got the Ethical Politician Award, and Guy Watson from Riverford organic delivery service got his THIRD Observer Award (NB loook out for great review of the Riverford restaurant in Observer this Sunday)!
Gordon Roddick - Observer Lifetime Achievement Award
Over a few cocktails (one of which had little pink petals floating in it which needed to be constantly removed from in between one’s teeth) it was great catching up with Livia Firth and everyone from Eco-Age, Marc Francis (one half of the Black Gold filmmaking team), Harriet Lamb and the Fairtrade Foundation team, and Rosie Budhani from the Foundation ethical fashion people. Vic Morgan, one of the guys behind ethicalsuperstore.com was there too, and Martin Wright, editor of Green Futures. Spotted Jo Wood, Ken Livingstone, and John Sauven director of Greenpeace in the audience.
We’re still extremely proud of having won Observer Ethical Business of the Year (this year won by B&Q for demystifying ecological ideas for the consumer), and it’s good to see both smallscale local initiatives and big company efforts being acknowledged at the same event.
We went home with the mother of all goodie bags (including a Divine bar of course).