Kuapa Kokoo in London for Divine Board meeting

9 July 2009
Mr PCK Buah, President of Kuapa Kokoo Farmers Union

Mr PCK Buah, President of Kuapa Kokoo Farmers Union

We are here in London again for Board meetings – for Divine USA and Divine UK – along with all the other Board members.  This morning we were interviewed for a feature in the Greenbelt festival magazine. We got talking about the impact of the global ‘credit crunch’ both in Ghana and here in the UK.  For Kuapa Kokoo one of the big issues is the impact on interest rates – paying huge interest rates is having a significant effect on our profitability – and for the farmers, fuel, transport and food costs are all increasing. Here in UK it is also clear living costs are going up for everyone and people are cutting out non-essentials. We hope people still buy their favourite Divine chocolate – it is a little treat – but a very special one. It is the chocolate company we at Kuapa own, and if you buy it here, it is good news for farmers who are suffering rising costs too.  And how can you resist!  Mr Buah and myself like the Dark Divine best – because it’s got more of our pa pa paa cocoa in than all the others!

Mr K Aduse-Poku, Managing Director of Kuapa Kokoo Ltd

Mr K Aduse-Poku, Managing Director of Kuapa Kokoo Ltd

Mr PCK Buah and Mr K Aduse-Poku


Talking to teens at Harris Academy

29 June 2009

Just returned from Harris Academy South Norwood – Business and Enterprise. Amazing new building only opened 2 years ago, state of the art, latest technology, white boards in every room. I did a Divine presentation to the whole of year 8 and select group of year 10  – about 250 people crammed into a hall. They were a high spirited group.  I used the introduction to the Pa pa paa – Dubble Take DVD. It really got their attention, so realise firsthand how well it must work as a teaching resource – even with easily distracted crowd. It gave them a real impression of how hard and hot it is farming cocoa in Ghana.

Got some lovely feedback “I did enjoy it, I want to go to Ghana to see what actually happens” “I learnt a lot about chocolate, and how it is made” “Sir, why don’t all businesses sell Fair Trade things?”

Here’s hoping some of them sign up as Dubble Agents at dubble.co.uk and change the world chunk by chunk.

posted by Sophi

Schoolchildren in rural Ghana talk about their hopes and dreams

15 June 2009
Webcasting in Ghana

Filming in Ghana

I’ve just looked at this lovely little film on the Pa Pa Paa website.

It’s a brand new unedited webcast made by schoolchildren in rural Ghana, filmed especially to celebrate International Day of the Africa Child tomorrow (Tuesday 16th June).  The children, who are sons and daughters of cocoa farmer members of the Kuapa Kokoo co-operative, talk about their hopes and dreams for the future. 

You need to wait a couple of minutes for the children to stop laughing about being on film (very sweet though!) but this is then followed by some really lovely and genuine viewpoints on their future life and career goals.

One pupil voices her desire to move to the capital of Ghana and become a journalist, while another would prefer to stay in the countryside and be a cocoa farmer like his parents.  One boy would like to have 10 children; while another is keen to earn enough to buy a Hummer or a VW Golf like his doctor-friend! 

Find out more about the making of this webcast which is part of a series of webcasts providing a childs-eye view of Ghanaian life.  Pa Pa Paa LIVE is the brainchild of Comic Relief and Fairtrade charity Trading Visions.  It’s a fantastic facility for schools in the UK to directly interact with students from Ghana, so that they can exchange views on the similarities and differences between their lives.

Visit the Divine website for the full story.