Richard Hammond and Dubble rev-up for Ladybird’s Father’s Day Reading Dads Campaign

Reading Dads

Reading Dads

Dubble (Divine’s little sister brand – Fairtrade chocolate just for children) has partnered up with children’s publishers Ladybird and Top Gear star Richard Hammond for a series of really lovely Father’s Day events taking place at Borders bookstores across the country.

I was really surprised to learn that only 42% of fathers read to their children – compared to 76% of mothers. (National Year of Reading, 2008)

I cherished the times I spent reading together with my father and mother when I was little so I was personally really excited we were working with Ladybird and “the hamster” on their Reading Dads campaign this Father’s Day weekend (plus I’m a bit of a Richard Hammond fan!).  Dubble and Comic Relief have worked together over the past 10 years to create some really innovative educational resources for teachers and children, so Reading Dads was something Dubble was particularly keen to support.

Click here for details on what’s lined up for dads and children at Borders stores this weekend.  And do make sure you check out Richard Hammond read his favourite fairytale, Three Billy Goats Gruff, on Ladybird’s Reading Dads microsite – it’ll give dads inspiration on reading aloud and for the rest of us it’s a nostalgic trip back to childhood!  Every father and child will be given an events pack to take home which includes a bar of Dubble.  When I was little I just adored settling in for an afternoon of reading with my father – and a yummy, chunky bar of Dubble would certainly have been a nice addition.  Dubble bars have been designed for children by children but adults seriously love it too (my father for one!  It’s his favourite of the entire Divine & Dubble range) – a chunky snack-size bar of milk chocolate (with cocoa grown by Kuapa farmers in Ghana, just like Divine) covering a caramelised crispy crunch. 

And if you can’t make it to your nearest Borders store this weekend, kids can always join in online on the Dubble website.  If you sign up to become a ‘Dubble Agent’ (a young Fairtrade supporter) you can enter a competition to win a selection of Ladybird books and Dubble chocolates!

Happy Father’s Day!


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